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KMBZ>Audio & Video on Demand>>Entrepreneur Bob Benish - Part 1

Entrepreneur Bob Benish - Part 1

Jun 17, 2009|

Munch on this: Bob's Biscotti. A profile of a Kansas City baker who is Striking Out and Winning.

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Automatically Generated Transcript (may not be 100% accurate)

And I. The buzzer goes off in the oven doors -- Tourist rich smell of chocolate macadamia -- the study in vanishes bakery. Actually driving down the street in this quiet -- neighborhood you'd probably think it's just -- garage -- after the massive stainless steel exhaust fan on the outside. On the inside it's a tiny one man kitchen. That's baking its future one -- but it's. Meet Bob vanished at Kansas City entrepreneur who wants to argue over these airwaves. Until he decided to strike out and win. The baking -- in finishes bakery hangs over almost half the kitchen. It's whirring sound obscured only occasionally by the likes of things. It's powerful air -- not enough to bomb the it's amazing smells. Ask the former radio newsman what's the toughest challenge he faced after deciding to go out on his own. And you'd expect to hear the economy getting the cash to build the kitchen. Something much simpler than that the biggest obstacle was finding a good -- recipe but before the recipe before anybody built the kitchen. Before even turned on the giant professional mixer the first time. Came the idea I've been thinking about Beckham -- Thirty years faster in thirty years well I think the it took so long for me to become his arrogance. As I needed to be -- believe that I could do this and arrogance isn't the only thing Bob says it's taken for him to get this far you have. Have to be arrogant enough that you believe you can do it. And stupid enough not to know all the problems here. -- after two years of making. Of taking lobes of the starting in and out of the out. Bob says that stupidity. Is keep if you knew all the if you knew all the things we're gonna come out. I think a lot of times she would say I'll have you know why bother. And there are plenty of folks who say why bother and rightfully so says Tom -- the director of entrepreneurship at Kauffman Foundation. Part of being an entrepreneur or is knowing yourself and your abilities as much as we would. Lecturing -- Josh partnership on a very broad and global scale. People can also hurt themselves if they are honest with themselves but imagine being Bob vanished today. Euro one man band you've put your heart soul and savings into a dream and you create a luxury product then this happens. People say. How is business going and sometimes I look at him and I'm -- and I could have been smarter than -- started this right in the beginning of a recession. Yeah it's easy to see how wonderful yet to some pricey box of the Scotty could get scratched from the shopping list. At 8:10 this morning another recession and the challenge of funding a start up are hitting Bob and is discounting. Plus -- has tips for those do you think about striking out on your own a tip you won't want to menace.